Or is this desire a consequence of education or advertising or greed?
How do we re-focus our desires; our longings; our hopes?
Do we need to replace competition with collaboration?
Perhaps we need to become fully attentive to the present moment,
and in that moment become consciously and compassionately aware of the needs around us.
When we meet those needs, however small, we are indeed bearers of great love.
Perhaps this is the greatness we should aspire to.